The app stores have more than 5 million mobile apps, thus getting your app discovered is one of the biggest challenges for you after you’ve finished building the mobile app. So, if you are a business that operates via mobile apps, you really need to formulate your mobile app marketing strategy. In this app store optimization guide, you’ll learn why it is crucial for you to optimize your mobile app for app marketplaces like iOS and Android in 2020.
What is App Store Optimization?
ASO or App Store SEO is the effort towards improving the mobile app search rankings and the exploring visibility within the app marketplaces, with the aim of increasing organic downloads. This practice brings you more app users within your target market, and at a very low user acquisition cost.
The app store optimization process requires a critical understanding of how app stores work, the target user behaviour, the most relevant search queries that the potential users will enter or verbally state to find an app or explore new applications.
Also, the app marketplaces are continuously evolving and it has become vital for you to make your app appear in the Explore/Browse sections. These sections include Similar Apps, Featured Apps, Apps for You and many more. So, in 2020, it would be foolish to associate ASO with just App Store Search Optimization.
In addition to higher ranks and visibility, ASO also focuses on improving your app’s CTR (Click-Through-Rate). Meaning your ASO efforts for the app will convince people to browse your app. Then you’ll have to ensure that your visitors download your app. This part of ASO is known as Conversion Rate Optimization (CRO).
ASO Sometimes Overlaps SEO
There are many differences between App Store Optimization and the traditional Search Engine Optimization, but there are a few overlaps too. When you know what exactly is App Store Optimization, this theory makes perfect sense. You will realise that the App marketplaces such as the Google Play store and iOS store are in fact, a closed site search engine which relies on:
Quick app content discovery
App Indexation
Ranking algorithms, that are based on:
App quality
Relevance
Freshness
Brand value
User’s perceived value (i.e. ratings and reviews, engagement)
These ranking factors might seem familiar to you. After all, they are one of the most important and popular ranking factors for search engine rankings. Like SEO, improving the app’s visibility is an ongoing process and with continuous efforts, your app can stand out in both the Play Store and the App Store.
The Difference between ASO and SEO
The main difference between SEO and ASO is the ranking factors. Also, SEO is utilized for websites whereas ASO is for mobile apps. The ranking factors for search engines (Google Search) includes more than 200 aspects and the list keeps evolving, whereas the list of ranking factors for ASO is comparatively shorter. However, there is less awareness about the key ranking factors for ASO that really matters. The following infographic consists of the crucial ranking factors for ASO, and will also help you understand the comparative differences between SEO and ASO:
Ever since the fintech revolution began during the financial crisis in 2008, traditional financial institutions have been left behind because of their unwillingness to adopt new technologies. The financial technology revolution has introduced better solutions for mobile payments, finance management tools, crowdfunding, peer to peer lending, and mortgages and loans. Fintech startups have understood that this revolution is mainly due to increasing requirements for customer convenience and buying experience. The key to a better customer experience is the balance of simplicity and security in the fintech app designs.
The EY Global FinTech Adoption Index 2019 states that over the past two years, the fintech services adoption has almost doubled, as now 64% of the digitally active users interact with fintech apps.
Fintech App Design Principles
Fintech apps that are very popular among customers are those which are designed to offer convenience and user-friendliness. These apps provide additional features to help customers manage their finance. The following are some of the fintech app design principles that every designer should be aware of before designing a fintech app.
Keep your focus on the customer journey
Before you begin with the fintech UI design, it is crucial to understand the optimum app flow and customer journey. While designing, you’ll be working on the mobile app page layout and content management. Hence, the customer journey should be designed to motivate the user to use the app.
Needless to say that the app should solve the user’s pain-points by bringing an alternative service to a specific set of users or more convenient access to services that were previously a hassle to access. Therefore, it is essential for you as a designer to grasp the particular unique selling points of that fintech app, understand the target user base, and design the financial app accordingly.
Correctly placing the call to actions within the app pages help users take desired steps. Also, the details about any features should be ready whenever the user asks for it. These practices will boost the user’s confidence in using your fintech app.
Don’t overload the Fintech App design with information
The most common mistake designers make with fintech app designs is overloading the user with information. It is not about how much information a page has; it is about how much of the available information will be useful for the user. While managing content on a page, you should always keep in mind the user experience. Consider the key information that the user is likely to need on each page. Most fintech app users cannot understand specific data or make sense of field-specific terms.
Most mobile app designers don’t focus on user comprehension ability. Users spend half of their time understanding information that is presented in boring text or excels sheets. Nobody likes to read just numbers; therefore the designers should visualize the data.
There is a quote by which you’ll understand what I’m trying to say – If you design the app good enough, the chances are that the user won’t know it is an app for financial services. In practice, a perfect fintech app design means an interface that is clean and easy to understand. The user should not need to be well taught in finance to enjoy using your application.
Choosing the right software development company is a task. It is worth your time. Some businesses fail to do so and end up wasting their precious time and currency. Don’t be one of them.
The write up presents with you some of the finest tips you will ever come across for choosing the best from the rest.
1. Identify your needs
Have crystal clear ideas about your needs. Yes, this is the first step. After you have determined your needs, you can effortlessly figure out the companies that can fulfill them. Trust me, a lot of pennies and time will be saved by doing so. With your exact requirements in hand, you can easily wipe out companies who cannot fit in your world, right?
2. Don’t fall into the trap of cheap quotation
Don’t you want to develop magnificent software for your business? Then, stay away from the cheap pricing. Remember cheap pricing equals cheap software. So, it shouldn’t be your parameter to filter companies.
3. Fix your budget and Finances
You need to budget your goals and finances. You can’t go on and spend a lot more than you have on software, right? You need to ask – How much can we spend on this software? Set a limit. Then find the best company that can provide the best solution in the decided amount. Don’t get me wrong, not saying to go for a cheap price, but the one that fits your budget and needs.
4. Explore their Market Credibility
The market reputation gives you a notion of how the company has clarified its work and the type of work it has delivered. How have they established themselves in the marketplace? It helps you to figure out if the company would be able to develop your software or not.
5. Take a good look at the company portfolio
Take a good glimpse of the past software developed by the company. How many projects did they complete? What kind of applications have they built? Yes, consider this. Why am I saying so? Here’s the reason -
Companies that have worked on many applications should have ended up building a foolproof or proven framework for the successful completion of the applications. On the contrary, young custom software development companies have not gone so far yet.
Yes, because of less experience and they are still in the process of creating powerful frameworks. Hence, they are not aware of the shortcomings that can arise at the time of developing software.
Tip: Give a thought to the size of your project. Most software development companies love to take projects of a specific size like multi-enterprise or multi-year projects.
6. Ask for recommendations
Yes, converse with your buddies, relatives, and those who not. Ask them if they would like to recommend any company. It will help you get the honest opinion from your reliable near ones. Also, based on it, you can make a quick decision.
7 Consider Delivery Time
Go for a software development company that has a proven track record of delivering on time. Imagine if a company provides software after one month of what they promised. How will you respond, then? You will get disheartened, right?
It’s important because if they deliver on time, then you and your team get sufficient time to check and test the software and report bugs (if any). Also, your team can train and guide themselves to use the software at the optimum level.
Tip: Determine the deadline of the software at the initial negotiation stage. Specify the timeframe pondering the time that could be needed for checking and training.
8. Stress upon decent communication skills
You might wonder why communication skills but yes, it is a crucial factor. Avoid the geeky people, working in a dark room, coding and only coding, and completely withdrawn from the existence outside their system. Besides technical skills, consider their communication skills as well.
Let me tell you if you choose such people no one would be able to save you. Otherwise, you will have to put lots of effort into taking daily updates from the developers.
While they are working on your software, you need to initiate discussions and keep a check if the application development is going as per your requirements or not. Communication skills play a huge role if they would be able to understand your needs or not.
If you don’t want to get yourself pissed off, emphasize communication skills before selecting the software development service.
9. Give importance to user experience
The software you want to develop is ultimately for users, right? So how could you ignore user experience? Select a software development company that has both resources and expertise to give a brilliant user experience.
Do not go for one-off functionality to solve a short-term issue. You need to have a long term vision. Invest more to get standardized user-friendly software. It will be a holy success for your business.
10. Shed light on After Development Support
Yes, give importance to after development support. Ensure that the company promises(in writing) to offer software customization, software configuration, software orientation, software maintenance, and backup services.
11. Keep a check on coding
Always go for good quality coding because it is going to influence the quality of the software. You should know about the level of coding done by the developers. So, ensure to discuss this as well. You can give instructions such as -
No buggy codes
Focus on lean coding, etc
12. Specify about software ownership
Imagine your competitors are using the same software built by you. How does it feel? Doesn’t it frighten you? You have put lots of effort and pennies into that software. Now your competitors are using it.
Hence, to avoid such cases, you must clarify with the company about your ownership and rights on that software. Ensure whichever company you choose to work with should have mentioned in the agreement about the ownership clause.
13. Contemplate Safety & Security Concerns
First, you need to ask yourself if your software application may contain any sensitive data like proprietary business information or any other which you don’t want to reveal to the crowd.
If this is the case, before selecting a software development services, ensure they have high security or safety systems. Then, they will carry out crucial steps to secure your personal and proprietary data.
EndNote
These tips will help you figure out the right company. Your needs and budget play a crucial role. Besides that, market credibility, their portfolio, delivery time, coding level, and good communication skills are some other important tips to consider before choosing the agency. Now the call is yours.
Stylish Font Generator no price required. Hello! I am here to present you with a cool font generator for website designing. What do you want, a cool font or a fancy fonts generator?
If your answer is yes, then allow me to introduce you to the cool fonts generator. By reading this article, you will be able to get more information on how to get the best font for your design.
A stylish font generator is a tool that uses these different types of fonts in creating stylish, readable and eye-catching designs. Just like the normal text, there are different types of symbols and abbreviations used in different types of documents. They are useful in making your design look more appealing to the eyes. Some of these symbols and abbreviations are as follows:
The cool text fonts or fancy fonts are mainly used for sharing texts on social media platforms like Facebook and Twitter. You can use it to share your thoughts and ideas on your products and services. You can also showcase a photo of your product that looks awesome.
By using these fancy fonts, you can easily get the attention of your audience on social media platforms like Facebook and Twitter. With this, you can attract more people to your product.
The changer fonts are those fancy fonts that transform any text or document into a different type of font. It is the main component of stylish font generator that makes your design text into a different font.
This font generator is perfect for those who want to have a bold and amazing looking text on their websites, marketing materials, brochures and other collateral.
The third component is the zalgo text generator website creator. It is another cool font that can easily change your boring text into a trendy one. Using this font is easy since you just need to open up a text editor and then copy paste the code given to you by the website creator.
After doing so, your website will automatically look catchy and unique. You can even add more images and photos in your design so that it will look even more attractive.